Historian:
- The Story of M&M's Brand
Background information about M&M's candies and the color changes since they first emerged in 1941. - Lifesavers Changes its Stripes
News article that provides history about lifesaver candy and a flavor/color change in August of 2003. - M&M lovers pick purple
News release in 2002 about the selection of purple as an additional color in M&M's packages.
Food Marketing Expert:
- Color Matters: The Body: Color and Food Matters
An article that discusses the relationship between food and color. - Color, Color Everywhere
This article discusses the use of color in food such as ketchup and french fries. - Food Displays, Food Colors Affect How Much People Eat
The results of research on how food colors affect consumption are presented in this article. - The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
Research article on the relationship of color variety and consumption.
Color Psychologist:
- The Psychology of Color in Marketing
Marketing website that explains color choice in marketing strategies. - The Psychology of Color
Explanations of how color affects people. - Psychology of Color
An article that describes how color affects mood and the relationship of color to food. - Color: The Silent Language
A website article about color and color theory.